India’s premier grab and go specialty coffee brand “First Coffee” has expanded beyond NCR where it operates 3 outlets. The newest outlet has come up at Chandigarh’s famed Elante Mall.
First Coffee serve various beverages with 100% Arabica coffee beans, sourced from single-origin coffee estates in Karnataka. The coffee sourced by First Coffee come with a score of 91 as certified by the Specialty Coffee Association, the nodal global body which certifies coffee beans.
Sohrab Sitaram, Co-founder – First Coffee said, “We’re thrilled to bring First Coffee to Chandigarh with its vibrant culture and passion for quality, aligning perfectly with our brand, making it an ideal next step in our journey to expand across India.”
Shiv Dhawan, Co-founder added, “This is just the beginning as we continue our mission to bring premium, accessible coffee to cities across the country.”
Founded by seasoned entrepreneurs Shiv Dhawan and Sohrab Sitaram in 2024, First Coffee currently operates two outlets in Delhi and one in Gurugram.
The new cafe at Elante Mall is designed thoughtfully to offer modern aesthetics with practical functionality.
The wide menu offering includes beloved coffee classics such as Hot Coffee, Creamy Frappes, traditional Hot Chai along with special tea varieties along with signature drinks and global favourites such as Matcha and Boba Tea.
Editor’s Note
There are an estimated 4,000 coffee shops in India, including stand-alone ones as well as those operated by the likes of Starbucks, Costa, Barista, Cafe Coffee Day, Third Wave Coffee, Blue Tokai, etc.
The estimated market size from the organised coffee chain business in India is estimated to be INR 6,000 Cr (USD 750 Mn). Coffee shops are today famous not just at malls, high streets and airports in the top metro cities but also in Tier 2/3 towns across India.
Very small towns which are tourist attractions boast of cafes of reputed international and domestic brands.
Consumers view having a cup of Cappuccino priced upwards of INR 150 as a novelty and a once-in a while experience, and not a regular consumption of the word’s most favourite non-alcoholic beverage.
Luckin Coffee, meanwhile operates 21,000 outlets in China which is currently the world’s second largest market after USA.
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