India’s largest pet products retailer Heads Up for Tails (HUFT) has announced the opening of its newest and the 100th store. The company has scaled 1-100 in a span of 16 years, thanks to a growing consumer market comprising of pet parents.
Taking to Linkedin, Rashi Narang, Founder and CEO said, “We proudly open our 100th store! And that too at a landmark location- Indira Gandhi Airport, T3 domestic departures.
We’ve built an industry from the ground up—innovating, designing, researching, and retailing—against all odds. We faced skepticism and rejection, with many doubting our vision. Yet, we refused to back down.”
The company commenced its operations in 2018 with its first store in New Delhi. So far, HUFT has raised over INR 400 Cr (USD 50 Mn) from marquee investors including Verlinvest, Peak XV Partners, among others.
“This achievement is dedicated to the Believers- our loyal customers, team members and partners who have supported us through the ups and downs. Thank you for believing in us!”, she added.
The company reported INR 312 Cr for FY 23-24 and employs over 600 people. The market size for pet products in India is estimated to be INR 15,000 Cr by 2030.
Closing her remarks, Rashi added, “As we celebrate this milestone, I just want to say—every little step, every setback, every challenge, it all adds up.
Keep pushing through the tough moments. Those are the ones that really shape the incredible things you’re building. Keep dreaming big, stay relentless, and know that your journey is just as powerful as the destination.
I am deeply grateful for this milestone, and I look forward to what lies ahead!”
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