Proudly made in India, made for the world audiophile and electronics brand Noise has entered the Gulf Cooperation Countries in an exclusive tie-up with Richard Branson’s Virgin Mega Stores, the electronics chain revered for its product range and customer experience.
This strategic move aligns with the brand’s vision of democratizing meaningful technology and making India’s best-in-class innovation accessible to consumers worldwide.
Gaurav Khatri, Co-Founder of Noise, said, “After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets.
This global expansion marks the realization of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide.
Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe.
As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘Made in India, Made for the World’ brand.”
GCC region is home to one of the world’s youngest and most tech-savvy populations, with over 50% under the age of 25 according to the company.
Editor’s Note
Noise was a self-funded company ever since it began its journey in 2014, founded by brothers Amit and Gaurav Khatri.
The company reported revenues of INR 1,426 in 2024 and had raised its first round of funding only in 2023.
Bose Corporation, the global giant in the electronics industry revered for its sound quality, invested INR 820 Cr (USD 10 Mn) in Noise impressed by its meticulous focus on innovation, strategy and flawless execution.
In Jan. 2025, Noise launched its first ever co-branded product in association with Bose.
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