American coffee chain Coffee Bean and Tea Leaf (CBTL) has reentered the Indian market and has opened its second store in the National Capital Region. The new store has come up at Greater Kailash (GK 1).
Founded in 1963 in California, CBTL is renowned for specialty coffee and tea with over 1,200 cafes in 24 countries worldwide. Ekaagra Ostalaritza Pvt. Ltd is the new Master Franchisee for the brand and plans to establish 25 cafes during FY 25-26 across select cities in India.
Prashant Chauhan, Chief Strategy Officer at Ekaagra Ostalaritza said, “The Coffee Bean & Tea Leaf’s commitment to quality sets it apart—it exclusively selects the top 1% of Arabica beans and the finest two leaves and a bud for its teas, sourcing directly from private, family-owned tea estates.
Our unwavering focus on quality is a key differentiator and a strong USP.
Coupled with our offering of hot, freshly prepared food alongside your favorite coffee and tea, we’re set to elevate the café experience.”
Editor’s Note
According to a study released by the Coffee Board of India, under the Ministry of Commerce and Industry, over 70% of non-coffee consumers are willing to explore new varieties of coffee at cafes.
CBTL joins a range of international and domestic coffee chains such as Cafe Coffee Day, Third Wave Coffee, Blue Tokai, Starbucks, Costa Coffee among others in capturing a slice of the INR 5,000 cafe market in India.
There are an estimated 4,000+ branded and neighbourhood coffee shops dotting the metropolitan and Tier 1/2 towns of India, fuelled by aspiring consumers spending time and money savouring expensive beverages coupled with leisure and work at coffee shops and outlets.
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