Ramraj Cotton, the market leader offering a range of traditional dhotis kurtas, innerwear and linen shirts, has launched an exclusive collection of towels and has added another brand ambassador to its wide portfolio of celebrities.
Femina Miss India Grand International 2018 and Telugu Actress Meenakshi Chaudhary known for her roles in films such as Lucky Bhaskar, Sankranthi Vasthunam, Guntur Karam and G.O.A.T will be the face of the brand to promote its accessories range.
The range of ‘Mrithu’ towels bring together the purity of cotton and the softness of bamboo, combining a blend of elegance and comfort for everyday luxury.
The new range of ‘Mrithu’ sub-brand will feature 4 categories – the Signature collection, Bamboo towels, Plush Terry towels and Striped & Checked towels.
Arun Eashwar, Managing Director, Ramraj Cotton, said, “The launch of Mrithu Towels exemplifies Ramraj Cotton’s unwavering dedication to delivering exceptional quality, innovative designs, and sustainable options for our customers.
Whether one seeks luxurious comfort, eco-conscious materials, or practical functionality, the Mrithu Towels collection has something for everyone. This introduction reinforces Ramraj Cotton’s legacy of bringing unparalleled elegance and excellence into Indian households.”
Meenakshi Chaudhary said, “I am deeply honoured to be chosen as the brand ambassador for Mrithu Towels by Ramraj Cotton, a brand that has consistently upheld India’s rich traditions and cultural heritage.
This collaboration resonates with my values, as it emphasizes quality, authenticity, and a commitment to sustainable practices.
I look forward to representing a brand that not only delivers exceptional products but also celebrates the essence of Indian craftsmanship and innovation.”
The company operates over 320 stores through Company & Franchised models across India.
The brand counts celebrities such as Telugu Actor Venkatesh, Malayalam Actor Jayaram, Kannada Actor Yash as its Brand Ambassadors.
Editor’s Note
The brand’s moment of triumph at the global arena came when India’s Prime Minister Shri. Narendra Modi wore a traditional dhoti from the brand during his tete a tete with Chinese Premier Xi Jinping in 2019.
The iconic meeting with the leaders was held at the backdrop of the Arjuna caves in Mahabalipuram near Chennai.
With a 40-year legacy, founded by KR Nagarajan and over INR 2,000 Cr in revenues, Ramraj Cotton employs over 50,000 people across its value chain – from weaving, sourcing, packing, distribution and retailing its products.
The company’s flagship store, located at the bustling shopping hub of Chennai in T. Nagar is said to have a daily turnover of INR 9 lakh, or INR 30 Cr a year!
The brand, which is synonymous with the category (of dhotis) has not just created a niche for itself, but has also made the humble dhoti once popularised by Mahatma Gandhi, as a style statement.
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