The LEGO Group has entered a multi-year global partnership with Crocs™, a world leader in innovative casual footwear, bringing together two icons of self-expression and originality.
The collaboration pairs Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can create together.
Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships, the LEGO Group said, “The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity.
Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.
We cannot wait for the rest of the world to join us and build together with us.”
Carly Gomez, Chief Marketing Officer, Crocs said, “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit.
We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”
The LEGO Brick Clog is the first of multiple product drops in 2026 and beyond. Each collectible oversized pair features four studs stamped with the LEGO brand logo and an innovative brick-like outsole.
Accompanying the unique collectible LEGO Brick Clog is a LEGO Minifigure with four pairs of its own miniature Crocs shoes, for fans to bring anywhere their creativity takes them.
Editor’s Note
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Even after 90+ years, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For FY 2025, the Lego Group reported revenues of USD 5.4 Bn with an operating profit of USD 1.4 Bn, while Crocs reported revenues of USD 4.1 Bn for FY 2024 with an operating margin of 20.2%.
Crocs, Inc. is headquartered in Broomfield, Colorado and is a world leader in innovative casual footwear for kids and adults, combining comfort and style.
The Company’s products are sold in more than 80 countries across offline and online channels.
Crocs’ iconic DNA and the LEGO Group’s System-in-Play are both blank canvases for creativity – and together they invite fans to experiment unapologetically.
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