It’s raining offers at TESLA India and the latest salvo by the earth’s most followed electric vehicle company is to offer exchange bonus and EMIs to push its sales in India.
The company, which entered the second largest auto-market globally in 2025 managed to sell barely 225 units, with cancellations of initial orders taking a huge beating.
Incidentally, Indians bought 1.76 lakh units of EVs in CY 2025, a 77% growth over CY 2024 when it was 99,000 units.
Users get an exchange bonus of INR 3 lakhs, when they trade-in a conventional fuel vehicle such as ones which guzzle petrol or diesel, when they buy a Tesla EV.
Independently, Tesla is said to be offering additional discounts on vehicles to drive stagnant sales.
Editor’s Note
Tesla is struggling in India and the numbers are reflective. While TATA motors leads the show when it comes to passenger EVs, legacy brands such as Hyundai and Maruti are laggards, thanks to their over-dependence on petrol-vehicles.
While Tesla pricing is a major deterrent, the reliability of spares and service impacts purchase decisions too.
Tesla carries over 100% import duties as the company imports fully built units to India and sells here, than partially or even fully manufacturing vehicles in India.
According to 2025 import norms, an automaker should invest USD 500 mn and commit another USD 500 mn within 5 years, to avail 0% import duty.
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