Swiss luxury watchmaker TAG Heuer has introduced fresh new Formula 1 Solargraph 38mm pastel collection. Born from a legacy deeply intertwined with racing culture since 1986, the collection evolves once more, capturing the exhilaration, optimism, and expressive energy that define both the sport and a new generation of enthusiasts.
Since its debut in 1986, the TAG Heuer Formula 1 collection became statements of identity, worn by those drawn to speed, competition, and self-expression.
The new pastel series express a softer yet deeply confident vision of the TAG Heuer Formula 1 identity.
The new pastel series express a softer yet deeply confident vision of the TAG Heuer Formula 1 identity. These timepieces reinterpret the iconic design codes through soft pastel tones drawn from the collection’s colorful heritage, reimagined with a fresh contemporary sensibility that evokes optimism, clarity, and vibrant self-expression.
The TAG Heuer Formula 1 Solargraph 38mm with beige opalin dial is limited to 3,500 timepieces, while the pastel blue opalin dial is limited to 3,000 timepieces and the pastel pink opalin dial, limited to 2,500 timepieces.
Powered by the Solargraph movement, the watches harness both natural and artificial light as a virtually unlimited energy source.
A two-minute exposure to direct sunlight is enough to power the watch for an entire day, while a full charge, reached in under 40 hours of light exposure, delivers up to ten months of autonomy in total darkness.
Even after stopping, the watch restarts with just ten seconds of light exposure, and its accumulator offers an impressive lifespan of up to fifteen years, ensuring enduring reliability.
Editor’s Note
Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries.
The brand is available online for select countries and has an offline retail presence through 260 boutiques and 2,300 points of sale worldwide.
TAG Heuer continues to command a strong position in the “accessible luxury” segment (typically CHF 2,000 to CHF 10,000), though this specific price bracket faced more pressure in 2025 than the ultra-luxury segment (CHF 25,000+).
TAG Heuer’s revenue for 2025 is estimated to be around CHF 650–700 million which translates approximately to 380,000 watches in 2025.
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