The 96% Pre-Shopping Reality and the End of Siloed Retail Strategy
Discover why 96% of Indian consumers research online before buying and how retailers must adapt to the new digital pre-shopping ...
Tag: e-commerce
The UPI Massacre: How Debit Cards Lost the Indian Merchant Wars
Discover how the explosive growth of UPI has triggered a massive decline in India’s debit card spends from 2016 to ...
Onida’s Strategic Pivot: Reclaiming the Living Room in a Hyper-Competitive Market
Discover the resurgence of the iconic Indian brand Onida as it undergoes a strategic turnaround to reclaim its position in ...