India’s leading fashion portal Myntra, owned by Flipkart which is owned by parent Wal-Mart Inc., has launched various sustainability measures including setting up solar roof at it’s fulfilment centres at Bilaspur and Biwandi to generate electricity, replacing packaging materials with paper shreds instead of plastic bubble wraps and collaborating with Lenzing and Ecovero to create apparel made of renewable wood sources using an eco-responsible production process.
The company has also tied up with 70 brands to launch 5,500 sustainable products on it’s new “Myntra for Earth Store” including iconic international and national labels such as Mango, H&M, Pothys, Kama Ayurveda, Fab-India, Forest Essentials, among others.
The company in a statement said, it’s core customers for the Earth Store originated from Metro cities, aged between 21 – 35 years and 2/3rds of them were women.
