Dettol, India’s top brands in health and hygiene has come up with an interesting and touching tribute to salute Covid-19 warriors, perhaps a one of it’s kind initiative in today’s context.
The company has launched http://www.DettolSalutes.com where in anyone can upload a picture of someone who has done yeoman service during the ongoing pandemic, risking their own life and livelihood.
“True to Dettol’s legacy of being a protector, #DettolSalutes is our way of paying tribute to the many other protectors in the country. We believe these stories when shared, give a sense of much needed optimism among those seeing them. Therefore, as a brand, we have for the first time in Dettol’s history, given up our logo to share their actions. As the packs carry these stories, we believe they will also carry a message of hope across our country” said Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt.
The special packs would be sold across 500,000 retail shops across India as well as online according to the company. At the time of going to press, over 78,047 people have uploaded photos of those who they believe have made a difference to our lives as per the website http://www.dettolsalutes.com