In what could be a coup led by the humble tea, popularly known as India’s official hot beverage, specialty ranges of Tea fetched Rs. 4,000 per kilo – even as the buyers were seated at least a few thousand kilometres all the way at Gujarat or Rajasthan during an e-auction conducted on 21 June by mJunction, India’s largest e-auction platform.
Over 93% of Tea varieties on “sale” were sold out according to official sources. Buyers had logged on from Assam, West Bengal, Delhi, Gujarat and Rajasthan. Bhaskar Hazarika, director of Real Assam Tea Industries which supplied Hookhmol CTC, said, “I congratulate mjunction on successfully conducting the special tea auction to celebrate the International Tea Day. Tea estate companies are the only private sector enterprises that have survived in Assam for two centuries despite all hostilities.”
Nazrana Ahmed of Diroibam Tea Estate, whose green tea fetched Rs 1,000 per kg, said, “Today’s special auction is of special significance to us as we have received the highest bid for our Specialty Green Teas. We are happy with the professional approach of mjunction team and the trust reposed on the platform by the buyers.”
Nilesh Divekar, representing Shangrila Enterprise was the one who purchased a kilo of Tea for Rs. 4,000 – the Pabhojan Orthodox variety commended the mJunction Team for a fantastic work done by brining aboard so many varieties of Tea for this auction. Diroibam Specialty Green Tea was sold at Rs. 1,000 per kilo while the famous Hookhmol CTC tea fetched Rs. 510 per Kilo.
The first International Tea auction day had some of the best of Assam Tea in the e-auction, as stipulated by The Tea Board of India, and was conducted by mJunction, a 50:50 JV between SAIL and Tata Steel which was founded in 2001 and has transacted Rs. 10,53,663 Crores of business on it’s platform since its inception till FY ‘21.