Beam Suntory will donate US$5,000 for every bottle released in this year’s 100-bottle collection, totalling US$500,000, to The White Oak Initiative, a group associated with the long-term sustainability of America’s white oak forests.
Connoisseurs of classic whisky rever by the brand of “Yamazaki”. True to it’s tradition and a rich heritage of over 50 years, the iconic whisky brand is not just a coveted treasure for liquor enthusiasts & collectors but is also one that’s not usually available off the shelf. Delhi Duty Free, the retail company that manages the Duty Free Retail business at India’s Delhi International Airport sold a bottle of Yamazaki 55, to a passenger for a whopping Rs. 45 lakhs – Rs. 45, 69,000 (USD 61,000) to be precise. It is to be noted that DDF was allotted only 1 out of the 100 limited editions bottles which was sold away within less than one month since it arrived at the airport duty free store. The 100 bottles were released this year from Japan’s first & oldest malt whiskey distillery.
After collecting the product at the International departures area, the proud buyer (a Singaporean citizen of Indian origin) said: “It is incredibly rare for The Yamazaki of such vintage nature to be made available for purchase. I am a whisky connoisseur and an avid collector and have many prominent bottles in my growing collection. I am delighted with this new addition to my collection and I cannot thank Delhi Duty Free enough for securing this historic bottle and providing me with a world-class duty free experience.” A Delhi Duty Free spokesperson said: “We are delighted that this record-breaking sale has taken place at our store. This success is a testament to Delhi Duty Free and our brand partners, who have continuously worked with us over the years to make DDFS one of the world’s best duty free retailers. Our endeavour going forward will be to continue to focus on premium and luxury brands across all categories for HNI (high net worth individual) travellers.”
Founded in 1899, Shinjiro Torii built the House of Suntory with a singular vision: to craft quintessentially Japanese spirits that would suit the delicate palate of his people.
Suntory’s artisans have meticulously crafted this portfolio of products with the best attention to detail and a deep reverence for Japanese nature. Subtle and refined, each represents a rich cultural experience – a pilgrimage to Japan in every bottle, ready to be discovered by the world. Suntory Whiskies embodies the harmony that exists between Japanese nature and Japanese people. It is the fusion of the delicate forces of Japanese nature combined with the passion and precision of the best Japanese artisans. This unique fusion establishes Suntory Whisky as an art form. An art form that has been built from Shinjiro’s original vision in 1899.
More recently, Suntory has turned their skill for making premium whiskies to new categories, like gin and vodka. Still using the same experience, technology and unrelenting quest for perfection, the result is a unique and authentic Japanese spirit. Yamazaki 55 – the oldest release in the House of Suntory’s history – was bottled last year. According to Beam Suntory the product pays tribute to the legacy of the founding family of Japanese whisky and celebrates the Japanese Showaera of the 1960s, a major period of change for the House of Suntory. Beam Suntory Marketing Director GTR Manuel González said: “We are extremely proud to have the opportunity to offer travellers something as unique and exclusive as Yamazaki 55, the oldest-aged expression from the House of Suntory.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
