Fashion

Victoria’s Secret onboards Amazon

Fashion Retail sizzles amidst looming 4th wave of Covid

Ethnic wear brand Shree launches flagship store at New Delhi

Vegan cosmetic brand Brillare charts massive expansion plans

Kamal Haasan to launch D2C brand KHHK

Aditya Birla Fashion adds Masaba to it’s fashion retail cart

E-Commerce

Vinod launches 100% Virgin Aluminium Cookware
Indian Ecomm

Vinod launches 100% Virgin Aluminium Cookware

January 21, 2022
Ola! Now get Groceries in 10 mins
E-Commerce

Ola! Now get Groceries in 10 mins

March 13, 2022
Shadowfax goes the extra mile to vaccinate its fleet
E-Commerce

Shadowfax goes the extra mile to vaccinate its fleet

January 21, 2022
Kamal Haasan to launch D2C brand KHHK
E-Commerce

Kamal Haasan to launch D2C brand KHHK

January 25, 2022
Sunday, May 22, 2022
  • Login
Retail Updates
No Result
View All Result
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Travel Retail
      • Airports
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Liquor
    • Salons
    • CDIT
    • Grocery Retail
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note
Retail Updates
Ola! Now get Groceries in 10 mins

Ola! Now get Groceries in 10 mins

by Editor
March 13, 2022
in E-Commerce, FMCG, Indian Ecomm
Reading Time: 3 mins read
0

Many people wouldn’t remember that Ola – the ride hailing App which revolutionised public transport in India, already had an Ola Store in 2016. The company, which has explored various consumer businesses also experimented this model. Back then, the company operated dark stores at Bangalore and NCR to deliver household items & groceries to customers using Ola Cab drivers. Many people questioned the logic and the viability of the model. The company’s idea was to use the idle time of the driver so he / she could earn a bit extra. The project was shelved in less than 9 months.

Back in 2021, Bhavish Agarwal, Founder & CEO of Ola announced that the Ola Store will be back soon. And rightly so. In today’s times where Zepto has created a new benchmark with 10-min delivery, Grofers renaming them as “Blinkit”, Dunzo delivering faster than before and Swiggy setting up “Instamart” like the US’s Instacart, “delivering fast” is the new normal. Whether consumers want it so fast or not is another question altogether. And if they’d pay in future for a faster delivery- well, till will tell. The brand new Ola Store has been expanding it’s presence and geographies rapidly at the back of it’s huge cash reserves.

YOU MAY ALSO LIKE

Metro Cash & Carry expands frontiers in home turf Karnataka

Vinod launches 100% Virgin Aluminium Cookware

The company launched its services in Chennai recently and has taken the market by storm. Ola is offering ₹100 off on a first transaction value of ₹300. After all, this is the company that set new standards for cab hailing with it’s referral codes, non-peak time travel discounts and so on. They termed these discounts as “cost of customer acquisition” which Meru Cabs or Easycabs (a decade back) didn’t do. Ola gave and continues to give a tough fight to it’s American counterpart Über in India till date in the cab hailing business.

One can use Ola Credit facility to keep buying groceries and items listed on the App and pay later. So, this is a huge credit facility for millions of Indians who do not have a credit card given that many Indians still use micro credit offered by the neighbourhood Kirana shopkeeper. The assortment of products is very basic and to the point – mostly branded items which are popular. Perhaps the top 250+ well known and fast moving branded goods. The App interface is somewhat similar to Zepto though. The biggest claim of the newest model is to deliver goods and happiness in the shortest instant.

After getting acquired by the Tatas in 2021, Big Basket – the market leader hasn’t been in the news, especially lacking it’s earlier “on the face” advertisements on newspapers and Tv. Instead, the company has been quietly integrating & strengthening it’s backend with the eponymous Tata Star Bazaar to build a Super App. Jio Mart has been doing the same with it’s retail backend. Whereas Zepto, Swiggy and Ola would have to painstakingly build a product assortment spending (or investing in, as they’d like to call) millions of dollars in the backend, dark stores, people & logistics.

Customers don’t care though. They’re the smartest of all living beings. They would pick and use what’s trending & keep moving. The joke on social media meanwhile is when you order stuff from Ola Store, at least you’re sure enough not to be asked “a little extra” or duty denial by it’s infamous Cab drivers! How far would Ola take this “new drive” is anybody’s guess.

Zepto, dunzo, ola store, swiggy, grofers, big basket all delivering to my house in 10mins. Yet mum insisted I go to the local supermarket which was closed to buy items that aren't available.

— N (@nihilismpro) January 14, 2022

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Like this:

Like Loading...

Related

Tags: 10 minscabsecommerceinstacartinstamartolaSwiggyzepto
ShareTweetShare

Related Posts

Metro Cash & Carry expands frontiers in home turf Karnataka
FMCG

Metro Cash & Carry expands frontiers in home turf Karnataka

May 1, 2022
Vinod launches 100% Virgin Aluminium Cookware
Indian Ecomm

Vinod launches 100% Virgin Aluminium Cookware

January 21, 2022
Shadowfax goes the extra mile to vaccinate its fleet
E-Commerce

Shadowfax goes the extra mile to vaccinate its fleet

January 21, 2022
Kamal Haasan to launch D2C brand KHHK
E-Commerce

Kamal Haasan to launch D2C brand KHHK

January 25, 2022
Reliance orders Dunzo to deliver faster!
E-Commerce

Reliance orders Dunzo to deliver faster!

January 12, 2022

Listed Companies

Titan Industries grows 36% yoy | Tanishq Jewelry by 37% over FY 20-21
Latest News

Titan Industries grows 36% yoy | Tanishq Jewelry by 37% over FY 20-21

by Editor
March 6, 2022
0

Bouyed by an overwhelming growth in footfalls across key formats by over 30%, Titan Industries posted a whopping 36% yoy...

Read more
Dominos India now at 1,500 locations – Revenues up 13%

Dominos India now at 1,500 locations – Revenues up 13%

March 6, 2022
Reliance Retail revenue grows 52% YoY – Q3 FY 21-22

Reliance Retail revenue grows 52% YoY – Q3 FY 21-22

March 6, 2022
D’Mart Earnings surge 106% for Q3, 105% for H1

D’Mart Q3 shows rural economy is bouncing back

January 12, 2022
Titan adds 95 stores in Q3, grows 36% yoy Sales

Titan adds 95 stores in Q3, grows 36% yoy Sales

January 12, 2022

FMCG

Metro Cash & Carry expands frontiers in home turf Karnataka

Ola! Now get Groceries in 10 mins

From FabMall to Fresho – it’s a full circle!

Reliance Retail’s wrench is to tighten FMCG supply chain, not to break’em

TASMAC wine shop sales decline marginally

D’Mart Earnings surge 106% for Q3, 105% for H1

Cities

LuLu Group to play LaLaLa in Tamil Nadu
Cities

LuLu Group to play LaLaLa in Tamil Nadu

by Editor
May 1, 2022
0

UAE based LuluGroup to set up a #hypermarket in #Coimbatore and a #ShoppingCentre in #Chennai plus a food processing centre...

Read more
Sunday Lockdown in TN may go – if cases reduce: Minister

Sunday Lockdown in TN may go – if cases reduce: Minister

March 6, 2022
KA State relaxes Weekend Lockdown; Shops, Restaurants to remain open

KA State relaxes Weekend Lockdown; Shops, Restaurants to remain open

January 21, 2022
D’Mart Earnings surge 106% for Q3, 105% for H1

D’Mart Q3 shows rural economy is bouncing back

January 12, 2022
Starbucks opens 250th cafe in India, surprises market with locations

Starbucks opens 250th cafe in India, surprises market with locations

January 12, 2022

Who We are…

Retail Updates strives it’s best to curate the latest in the world of Retailing from across the world and offers insights and analyses.

In case you missed…

  • Will Metro AG carry no cash & move on?
  • Akshaya Thrithiya Sales rebound to 2019 levels
  • Retail Horoscope for May 2022

Search by Tags

E-Commerce Fashion FMCG Indian Ecomm Industry Info Latest News Listed Cos. Lockdown Impact USA
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Travel Retail
      • Airports
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Liquor
    • Salons
    • CDIT
    • Grocery Retail
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
 

Loading Comments...
 

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.
    %d bloggers like this: