In what could drive the USD 900 mn pa that VS beauty brings to its parent company Victoria’s Secret, the new storefront on Amazon worldwide website could be all that. The store debuted on Friday 29 April 2022 and is a already garnering a huge response.
Victoria’s Secret is the top selling fragrance brand in North America with an estimate 15% market share. The coveted brand, which is available across top department & beauty stores in the US has been operating it’s own e-commerce website for a long while now. The ascent on Amazon could up the ante for the beauty brand even as more and more Americans are giving it a try, what with young girls and older women equally embracing the iconic cosmetic brand.
“Some 40 percent of its beauty sales happen online, and many shoppers had already been searching for VS Beauty on Amazon”, Greg Unis, the brand’s chief executive, said in a statement. The Amazon store is the first wholesale partnership for VS after it spun off from L Brands in 2021.The Amazon store will have about 120+ SKUs including its Pink range as well as perfumes, cosmetics among others.