Apple’s focus on India has been growing over the years. For the H1 2022, shipments to India grew 50% over the same period last year. “While the Apple brand has been enjoying strong traction in the consumer space for MacBooks, Apple’s market share across larger enterprises has also been rising along with the mindshare,” Neil Shah, Vice President of Research at Counterpoint Research, was quoted as saying. He added that MacBooks are witnessing strong traction among enterprises, likely on the back of its secure and privacy-first operating system and ‘coolness quotient’ attached with the products. products.
“The key reasons being, enterprises are seeing MacBooks as a longer term investment from getting regular updates for even more than five to seven years, stable, privacy and secure OS, growing MDM (mobile device management) support, improved performance from computing as well as battery life perspective with the new ARM based M-series SoCs (system on a chips), overall reduced total cost of ownership and increasing attraction and retention tool for younger employees to use and sport Apple devices with a coolness quotient attached to it,” he added.
There is a very special offer going on for MacBooks at select stores. The below one is from Reliance Digital.
MacBook Air 2021 model (mfd. 2022) MRP ₹99,990.
HDFC instant cash-back offer, ₹10,000 (gets deducted on Nett payable amount at PoS & not like earlier instances, getting cash back within 180 days).
Student discount to the tune of 13% ~ ₹13,000. In case one chooses GST billing, then you get around 16% instead.
Old laptop (in working condition) exchange value – ₹15,000 (max). Certain models could fetch a tad lower too.
In case of above, additional discount – ₹10,000. If the exchange value of old laptop is less than ₹13,000, then the additional bonus is ₹5,000.
Overall deductions: ₹48,000 – ₹51,000 (approx.)
Nett Effective Price: ₹50,000- ₹52,000 approximately.
Over and above this, if one used their GST, you could get the entire ₹18,000 as GST input credit. Nett effective price will then be around ₹32,000/- only!
Apple’s India business doubled during Q2 FY 22-23 over the same period last year. In 2021, iPhone shipments were 4.80 mn whereas this year it is expected to range 5.5-6 mn units. This is a clear indication that the job scenario for the well versed was far better this year than during 2021, with so much of uncertainty and lack of clarity due to the second lockdown nationwide in Q1 FY 21-22.
