What happens when a Tier 2 town witnesses a 1 million sq ft mall… it’s a shoppers paradise after all. The brand new Phoenix Citadel Mall opened its doors to the public of Indore and customers all across Madhya Pradesh on 1 Dec. 2022. Domestic & International Department chains such as Lifestyle, Shoppers Stop, Westside, H&M, Marks & Spencer, Home Centre are the key anchors along with an 8-screen INOX multiplex Over 300+ marquee brands including Bath & Body works, Armani Exchange, Adidas, Puma, etc. will be spread over the mall which will house 500 chandeliers and 10 indoor fountains and 1 on the outside.
62 brands will have their flagship store in the commercial capital of the state while 100+ brands will be opening their doors for the first time in the city, which is extremely popular for its local snack Poha. The 650+ seater Food court will have 75 different dining options, a gastronomist’s delight at best. Due to it’s prime location, the mall is expected to draw crowds from Ujjain and state capital Bhopal. A first of its kind family entertainment “Clicker” – delectable selfie concept will delight visitors to the mall. Time Zone and Fun City would be the two gaming and entertainment zones. The Phoenix Citadel mall is LEED Certified with a Silver rating. All the materials used and spaces planned in the asset fully adhere to environment-friendly norms and fulfil the required sustainability needs.
Speaking on this grand opening, Mr Atul Ruia, Chairman, The Phoenix Mills Limited said, “Madhya Pradesh has emerged as the centripetal force and a cultural hub for the youth with its growing consumption patterns, offering great potential for our retail partners. Phoenix Citadel will be the quintessential ‘mall of the future’ and indeed the Mall of Madhya Pradesh with its picturesque and colossal architecture; a perfect blend of luxury and elegance across a sprawling 10 lakh sq. ft. and an abundant selection of prestigious national and top international brands. The mall is strategically located providing access to multiple cities in the state. Sticking to our larger vision, we are doubling our retail portfolio with curated and trendy retail spaces and promising the best shopping, dining & entertainment experience ever to consumers across cities.”
Shishir Shrivastava, Managing Director, The Phoenix Mills Limited, stated that “Phoenix Citadel will set new benchmarks by providing an extraordinary retail experience to the city of Indore with its unique architectural design, an unparalleled retail mix with best of international and national brands, world-class dining and bar options, and entertainment attractions. Proximity to key commercial and residential areas, being strategically located with convenient entry and exit points and connectivity with nearby towns will establish Phoenix Citadel as a prime consumption hub in Madhya Pradesh. This is the first of our retail destinations to become operational under our joint venture with CPP Investments, which was established in 2017, and I would like to extend my heartfelt gratitude for their support through the journey of delivering this remarkable retail destination.”
“We are reimagining traditional shopping centres as fully integrated modern day community centres where families, communities, culture, socialising & commerce all come together. We would like to express our heartfelt gratitude to our retail brand partners for believing in us and working together with us towards building this exciting journey of Phoenix Citadel which shall create a new benchmark of shopping experience for not only Indore but for entire Central India”, opined Rashmi Sen, Chief Operations Officer – Malls, The Phoenix Mills Limited,
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