India’s leading Responsible Retailer – The Organic World, has launched its newest store in North Bengaluru’s Sahakar Nagar.
With a thoughtfully curated portfolio of over 2,000 products spanning daily & monthly grocery needs, the store brings together some of the most trusted and emerging brands in the clean-label ecosystem.
Gaurav Manchanda, Founder & Director, The Organic World, said, “Our goal has always been to simplify worry-free living for today’s consumer. With every store we open, we further strengthen our commitment to responsible retail by offering products that are safe, honest and transparently sourced.
This new store is yet another step toward building a healthier, better-informed community.”
TOW’s rigorous, industry-first “Not In Our Aisle” framework eliminates 25+ unsafe ingredients commonly found in the food and grocery market, setting standards that go far beyond existing industry benchmarks.
The store would carry a diverse range of categories, including organic fruits and vegetables, chemical-free staples such as atta, dals and rice, cold-pressed oils, bilona ghee, toxin-free personal and baby care, palm-oil-free snacks, natural beverages, vegan alternatives, plant-based proteins, and wellness essentials.
Some of the prominent clean-label brands available at the store include WellBe, OSH, Vanam, Two Brothers Organic Farms, Conscious Foods, Urban Platter, Mezame, Heapwell, Health on Plants, SuperBottoms, Gladful, Radico, Juicy Chemistry and Flying Kombucha, among others.
Editor’s Note
The upwardly mobile Millennials and the GenZ have been leading the way to their parents when it comes to healthy eating.
Concepts like TOW are bursting to seams in their sales, with monthly revenues upwards of INR 12-15 lakhs pm with significantly higher gross margins, when compared to regular grocery retail.
TOW is the retail arm of Bengaluru-based Nimida Group and is said to have reported revenues of INR 35 Cr for FY 24-25.
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