Bisleri International, India’s leading packaged drinking water brand has tied up with Shah Rukh Khan’s upcoming “Jawan”, the first pan-India movie tie-up for the company. The co-branded limited edition bottles will feature the film’s protoganist Shah Rukh Khan, the lead actress Nayanthara and the antagonist, Vijay Sethupathi on its wrappers.
Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”
After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan.’
In the past, the company had similar collaborations with Kamal Hassan’s Vikram, Director Mani Ratnam’s magnum opus PS-1 and Telugu Megastar Chiranjeevi’s Godfather. The water bottles with wrappers bearing their favourite stars was an instant hit among the actors’ fan base. This could be the reason why Bisleri has taken this pan-Indian approach, given that Shah Rukh is among the handful of Indian movie stars who has a popularity and fan love across the length & breath of the country.
Fans of actors and sportstars buy these limited edition water bottles when the supposed event is on a high and then the enthusiasm tapers down over a few weeks, usually. Given that Biselri has witnessed tremendours success in its past outings, this pan-India tie-up is sure to drive afficianados of the movie stars to pick a bottle or two for posterity’s sake.
According to reports on the internet, Jawan has sold over 13.50 lakh tickets (1.35 million) even ahead of the movie’s release that is slated for 7 Sep. ’23, which is the highest ever in Indian film industry’s history.
Ek safar….ek jazba….ek kahani… Ek din.
Let’s ‘Chaleya’ to the theatres tomorrow!
Book your tickets now!https://t.co/fLEcPK9n1l#Jawan releasing worldwide in Hindi, Tamil & Telugu. pic.twitter.com/EuhpLWjF4k
— Shah Rukh Khan (@iamsrk) September 6, 2023
Directed by Atlee, popular for his tamil films feat. Actor Vijay, “Jawan” is produced by Gauri Khan, and co-produced by Gaurav Verma. The film will release worldwide in theatres on 7th Sep. ‘ 23, in Hindi, Tamil, and Telugu languages and is expected to garner lakhs of audiences to theatres. Gadar-2 feat. Sunny Deol and Superstar Rajinikanth’s Jailer which released ahead of the Independence Day weekend, have seen record collections at the Box Office.
After the stupendous success of Shah Rukh’s Pathan which released around the Republic Day in Jan. ’23, there is a lot of hype and hope in “Jawan”, especially with the high level marketing which is being done by Red Chillies Entertainment.
Bisleri International has 128 operational plants, 6,000 Distributors, 7,500 distribution trucks and enjoys an unparalleled 50-year legacy, laced with trust by millions of consumers in India as well as visiting tourists and travellers from across the world.
