It is an interesting design to have the pizza box as a square and not as a circle, for the extra edges make the pizza appear big from the outside. Or so, it has been designed always. Now, we have a heart-shaped pizza this Valentines day – smaller pizza, same price!
Domino’s is playing cupid this Valentine’s Day by launching its first-ever heart-shaped pizza. It celebrates all kinds of relationships, whether or not they are labelled.
“Valentine’s Day is the ideal moment to #SayItWithPizza if you are unsure”, goes its campaign. On Twitter, the food brand is celebrating the day with posts and promotions.
Dominos India, a part of Jubilant Foodworks Ltd. operates over 1,700 stores across 370 cities in India. It has endeared all classes of people across the country over the past 2.5 decades. From Airports to Railway stations, Malls, high streets, Highways to the hinterlands of India, it is common to see pizza lovers lapping up their favourite pizzas from Dominos.
The brand essentially operates on an asset-light model with frugal and simple furniture at its stores. The key business proposition for Dominos is take-away or delivery at doorstep, thereby reducing store overheads.