Being Human, the fast fashion brand launched and endorsed by Actor Salman Khan opened an interesting concept store on 8 Mar. ‘23. The first of its kind – an all Women Empowered Store, was inaugurated at the tony Indiranagar area in Bangalore, celebrating the occasion of Women’s Day. The locality houses some of the biggest and best names in the world of fashion, beauty, sportswear and electronics and is a coveted address for retailers and brands alike.
Alvira Agnihotri Khan, Managing Director- Being Human, Ayaan Agnihotri, Founder, Blu Advisory, Sanjeev Rao, CEO – Being Human and other leading HNI’s, lifestyle and fashion influencers from the city graced the occasion.
The store elicits modern aesthetics to add a sense of luxury and is kept fresh by the angular use of space. It is inspired by the look and feel keeping in mind the ethos and hues of Being Human and sets the tone for a quirky display of colourful clothes for the youth and fashion-conscious consumers. The brand has also added subtle elements to create a vibrant yet modern atmosphere at the store. The apparels, predominantly made of organic cotton, are contemporary, comfortable and in line with international trends.
Alvira Khan, Managing Director Being Human – said “As a brand, we have always tried to align our business goals with our values- “ An all-women staffed’ store’ is one such initiative that heads in the right direction to further advance gender diversity and increase representation of women in our workforce- It’s also a way for us to showcase retail as a good and rewarding career option for women.”
“We are excited to announce our expansion in the South with our all women powered store and having an outlet in the opulent Indira Nagar of Bengaluru we are sure to attract more positive support for the brand. The brand has grown over 500+ retail touch-points and has continuously reinvented itself to become one of the leaders in casualwear clothing. And, it doesn’t stop with India. We have recently opened in the neighbouring countries and will soon be adding to the global footprint. Being Human, a national brand is evolving at a rapid pace with a roadmap that leads to stores around the world.”, said Sanjeev Rao, CEO Being Human.
The brand has garnered immense love and affection over the years from the fanbase of the actor, undoutedly one of the largest for any Indian actor. Salman Khan is one artist who has converted his fans and followers in to loyal customers. However, a major portion of the profits from this channel are routed to the Being Human Foundation, a charitable entity which is run by well wishers of the actor. The brand has an active presence in the North & West of India while the markets in East and South are fast growing. The stores are predominantly located in high streets to be closer to its customers.