Vietnamese brand Promate has entered offline retail and will have a presence across the 800+ stores of Sangeetha Mobiles, among the largest multi-brand mobile phones and accessories retailer in India. Promate has a diversified product line that includes mobility accessories, IT peripherals, photography enhancements, digital gadgets, consumer electronics & more. With over 1,000 innovative products, the largest for a peripheral brand, Promate boasts a dominant presence in over 150+ countries worldwide and has sold over 90+ million units worldwide since its inception in 2001.
Speaking on the association, Gopal Jeyaraj – Country Head, Promate India & SAARC, said, “We are glad to associate with one of the oldest and trusted multi-chain retail stores – Sangeetha Mobiles. We are confident that Sangeetha Mobiles’ in-depth understanding of the market and its substantial reach will be instrumental in establishing our strong retail presence”.
Commenting on the tie-up, Anil Prabhas – Director – Sangeetha Mobiles Pvt Ltd said, “We look forward to a long-lasting association with Promate. With this partnership, our customers will be able to explore the wide range of Promate products with some exciting deals & offers. On top of it, Promate offers 2 years warranty to all their products, which definitely gives more confidence to us as a retailer and in turn supports our customers”.
Promate extended a warm welcome to Sangeetha Mobiles in Dubai, hosting a training and meet-and-greet with international associates. The association will help Promate in serving a larger customer base, especially those who like the touch & feel experience of goods before taking any purchase decision. Sangeetha Mobiles operates over 350+ stores in Karnataka, followed by 100+ stores in Tamil Nadu, Telangana and Andhra Pradesh.
According to International Data Corporation, 201 million mobile phones were shipped in 2022, including 57 million feature phones and 144 million smart phones. The market size for mobile accessories is estimated to be US $ 3 Bn in 2023.