Mufti Jeans, a popular Indian brand known for its denim collections, shirts and trousers has launched its Spring Summer 2023 collection. The new collection of shirts, t-shirts & polos ranges from paisley and floral to abstract & geometric prints to give you a summer feel. All the designs are inspired from the city of Mumbai from where the brand originated 25 years ago by Kamal Khushlani.
In a press note shared, the company said “This season calls for neutral ecru, sage, and beige bases against powdery & dusky tones of pinks, blues, and aquas to give you the perfect picture for your Instagram. Apart from printed shirts, we also have created shirts of fabric that is a perfect blend of lightweight cotton and linen allowing the body to breathe in the scorching heat”.
The brand has rejuvenated the active-sportswear under Nylon Spandex knit shirts. Mufti has also come out with a varied range of comfortable, lightweight, knitted pants under Flyweight jeans. This bottom wear is suitable for Indian weather as they are quick to dry, and uses a lot less water & energy to wash. Their line of stretch cargo pants is the perfect antidote for the almost formal chino.
Light, bright, bold & expressive, their Summer 23 line is just perfect for the reinvention much needed at the end of winter. The company has a presence across 300 Exclusive Brand Outlets (EBOs), 90 Large Format Stores (LFS) such as Shoppers Stop, Lifestyle, Centro, Trends, and across 1,200 Multibrand Outlets (MBOs).