Dubai based BCS Globals has launched its WOX energy drinks in India. Priced at Rs. 60 for 250 ml, the product would be available through the modern retail network. Launched in 2022, WOX is now available in 10+ countries across Asia through a vast distribution network. The brand has four exclusive variants namely, Classic, Absolute Black, BCAA and Zero Edition. In India, the Classic Edition has been launched for the summer season.
Ajay Arora, Chief Operating Officer (COO), WOX Energy Drink said, ”With the summer season just around the corner, we understand the importance of staying cool and energised, especially in India’s hot climate. Our unique blend of flavors and energy-boosting properties deliver the perfect solution for anyone looking for a blend of instant energy punch and a refreshing flavour. Whether you are partying, working out, or simply trying to stay rejuvenated, WOX Classic energy drinks have got you covered.”
The Energy and Sports drink market globally is estimated to be USD 190 Bn in 2023 and is expected to grow at a modest 6% CAGR for the next few years. In India, the market is quite small at Rs. 48,000 Cr (USD 6 Bn) currently. Red Bull is the market leader in the branded segment followed by Monster, Sting among others. In the pharmaceutical market, there are hundreds of Indian and imported brands such as Electral, Enerzal, etc. as well as Glucon-D, Tata’s Glucovita which are spread across the markets.
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