F&B

Laxman Narasimhan officially takes over as Starbucks CEO

Swiggy offers olive branch to new restaurants

NIC Icecream now open in Lajpat Nagar, Delhi

Wow! Eats is the new QSR format

Dominos Bangalore to deliver in 20mins

Coffee, Tea & Food prices to go up

E-Commerce

Flipkart spent Rs. 15,020 Cr to earn Rs. 10,476 Cr in revenues
E-Commerce

Flipkart spent Rs. 15,020 Cr to earn Rs. 10,476 Cr in revenues

December 15, 2022
Big Basket spent Rs. 1.10 to earn Re. 1 in FY 21-22; Losses climb 4x
E-Commerce

Big Basket spent Rs. 1.10 to earn Re. 1 in FY 21-22; Losses climb 4x

October 11, 2022
Vinod launches 100% Virgin Aluminium Cookware
Indian Ecomm

Vinod launches 100% Virgin Aluminium Cookware

January 21, 2022
Ola! Now get Groceries in 10 mins
E-Commerce

Ola! Now get Groceries in 10 mins

March 13, 2022
No Result
View All Result
Thursday, March 23, 2023
  • Login
Retail Updates
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Airports
      • AAI Airports
      • PPP Airports
      • International Airports
    • Travel Retail
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Beauty Services
    • Liquor
    • CDIT
    • Grocery Retail
    • Pets & more
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Movements
      • People
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note
Retail Updates
No Result
View All Result
Mithun Appiah to helm Wow! Consumer

Mithun Appiah to helm Wow! Consumer

by Editor
March 19, 2023
in Grocery Retail, Indian FMCG - Food, People
Reading Time: 2 mins read
0

To strengthen Wow! Momos consumer foray, the company has appointed FMCG veteran Mithun Appaiah. In a Linkedin post, Mithun shared the latest update.

Mithun has worked earlier with Nestle, Pernod Diageo and Brittania. Since 2015, he was Vice President – ID Foods for India and the Middle East where he led several marketing initiatives to made ID foods a household name. It was at this time that ID batter got into several pantries across South Indian kitchens. In 2017, he joined Sumeru Foods as CEO where he turned around the brand & organisation for the first time consecutively for two years in it’s twenty years of operations. Sumer manufactures and sells frozen meat items across several thousand retail stores.

YOU MAY ALSO LIKE

Metro Brands elevates Deepika Deepti as Sr. VP – Marketing

Laxman Narasimhan officially takes over as Starbucks CEO

Wow! Momos operates three verticals currently with a large network of QSR format stores under the same name. To capitalise on Indian’s love for chinese food – the second most popular cuisine in the country, the company launched Wow! China. Later, the company added another vertical, Wow! Chicken to taken in the likes of KFC, Meat & Eat, etc. with friend chicken varieties. Most recently, the company launched an umbrella QSR format – Wow! Eats to bring synergies across all the 3 formats.

Meanwhile, the company also initiated a Ready to Eat Momo consumer product – Wow! Instant which can be easily prepared at home. It is for this vertical, perhaps that the company has chosen Mithun Appaiah to lead. The RTE market in India is estimated to be over USD 60 Bn in 2023. From ITC to HUL to hundreds of regional brands, there are several players across categories in this industry.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Like this:

Like Loading...

Related

Tags: chinesefeaturedinstantmovementsready to eatrtewowmomo
ShareTweetShare

Related Posts

Metro Brands elevates Deepika Deepti as Sr. VP – Marketing
Footwear

Metro Brands elevates Deepika Deepti as Sr. VP – Marketing

March 22, 2023
Laxman Narasimhan officially takes over as Starbucks CEO
Coffee

Laxman Narasimhan officially takes over as Starbucks CEO

March 21, 2023
Vahdam (Tea) launches Spices
Indian FMCG - Food

Vahdam (Tea) launches Spices

March 20, 2023
Nish Kankiwala to helm John Lewis
Europe

Nish Kankiwala to helm John Lewis

March 17, 2023
Spencer’s launched its first All-Women Store
Grocery Retail

Spencer’s launched its first All-Women Store

March 16, 2023

Specialty Retail

Shaya by Caratlane opens at Bangalore
Jewellery

Shaya by Caratlane opens at Bangalore

by Editor
March 16, 2023
0

Caratlane has opened a new store for its new silver wear jewellery brand Shaya

Read more
Promate enters offline retail with Sangeetha Mobiles

Promate enters offline retail with Sangeetha Mobiles

March 16, 2023
Toys“R”Us opens offline store in India

Toys“R”Us opens offline store in India

March 16, 2023
Bob Marley Cannabis Retail now open

Bob Marley Cannabis Retail now open

March 9, 2023
Scotland exports £6 Bn worth Scotch in 2022

Scotland exports £6 Bn worth Scotch in 2022

March 9, 2023

FMCG & Grocery

Tata Tea launches Street Chais of India

D2C brand Sid’s Farm launches Lassi

Flipkart spent Rs. 15,020 Cr to earn Rs. 10,476 Cr in revenues

Big Basket spent Rs. 1.10 to earn Re. 1 in FY 21-22; Losses climb 4x

Daawat celebrates World Biriyani Day

Entertainment

PVR opens at Chennai Airport
Entertainment

PVR opens at Chennai Airport

by Editor
March 9, 2023
0

Airport privatisation process began in 2004 during the UPA rule when the former Prime Minister of India Shri. Manmohan Singh...

Read more
PVR Cinemas admits reduce in Q3 compared with 2019

PVR Cinemas admits reduce in Q3 compared with 2019

March 9, 2023
PVR+INOX to have 1,600 screens by April

PVR+INOX to have 1,600 screens by April

March 9, 2023
Movies, Malls and moolah

Movies, Malls and moolah

May 1, 2022
Disneyland Shanghai locks down 34,000 visitors

Disneyland Shanghai locks down 34,000 visitors

January 6, 2022

Search

No Result
View All Result

Who We are…

Retail Updates strives it’s best to curate the latest in the world of Retailing from across the world and offers insights and analyses.

  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Airports
      • AAI Airports
      • PPP Airports
      • International Airports
    • Travel Retail
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Beauty Services
    • Liquor
    • CDIT
    • Grocery Retail
    • Pets & more
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Movements
      • People
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
 

Loading Comments...
 

    %d bloggers like this: