Louis Vuitton opened a new cultural destination in Paris in December 2022. Celebrating the 160 years of creative exchanges that have taken place in tandem with Louis Vuitton’s innovative evolution, LV DREAM invites visitors to immerse themselves in the Maison’s historic and contemporary artistic collaborations. For Easter, there is a whole lot of collection with the brand’s motifs.
La Chocolaterie by Maxime Frédéric is celebrating Easter with limited-edition chocolate eggs and creations adorned with Louis Vuitton motifs and featuring Petula, the Maison’s lion mascot. The culinary destination is overseen by the Pastry Chef of Cheval Blanc Paris.
From a digital portrait of Louis Vuitton by artist Cao Fei to iconic travel trunks and custom orders showcasing the Maison’s meticulous expertise in multiple domains, the exhibition traces a pioneering creative journey.
Comprised of nine rooms with many interactive components, this immersive journey revisits the highly original interpretations in constant dialogue with the Maison.
LV DREAM is a rich and exhilarating exploration of Louis Vuitton’s ongoing dialogue between the past and the future, heritage and modernity, Paris and abroad, savoir-faire and innovation.
Alongside the exhibition is a café and chocolate shop in collaboration with Pastry Chef of Cheval Blanc Paris, Maxime Frédéric. Surrounded by tropical plants, Le Café offers a lush respite for visitors with a specially developed selection of fresh pastries that play on the Maison’s motifs.
Maxime Frédéric said, “Collaborating with Louis Vuitton is to be a part of the Maison’s history, a history of passion and savoir faire, where people are at the heart of each chapter. I hope that with my team I can bring a touch of love and delicacy.”
Also overseen by Maxime Frédéric, La Chocolaterie showcases a delightful assortment of chocolates that once again draw inspiration from Louis Vuitton codes and come packaged in emblematic boxes. To celebrate Easter, the Pastry Chef has created a series of limited-edition chocolates including Monogram-stamped eggs and the Maison’s lion mascot Petula.
Located next to the café and chocolate shop, the Gift Store showcases a curated selection of small leather goods, accessories, collectible Vivienne dolls and books in addition to exclusive LV DREAM designs.
LV DREAM unfolds at a historic building in the center of Paris that housed the former La Belle Jardinière, a well-known department store during the second half of the 19th century.
La Chocolaterie at LV DREAM
26 quai de la Mégisserie, 75001 Paris
Open every day from 11am to 8pm
