Nykaa launches ALO on its platform

Talking about experiential marketing, Nykaa does a unique product launch clubbed with an immersive yoga session to launch a brand which is quite famous for athleisure.

On a beautiful day, with the essence of air, land, and ocean in abundance, Nykaa launched Alo on Nykaa Fashion Global Store with an yoga session by celebrity-trainer and yoga expert, Anshuka Parwani.

Alo is a premium lifestyle brand from the US where luxury meets performance. Alo’s wellness-centric approach to athleisure has made it a cult favourite worldwide and offers customers everything from stylish workout gear to comfortable lounge and athleisure wear.

Adwaita Nayar, Co-Founder of Nykaa, and CEO Nykaa Fashion said, “Every new launch on Nykaa Fashion and our Global Store, is a solid step towards becoming the most preferred destination for brands and fashion-forward styles. We’re thrilled to expand our assortment with Alo, an iconic brand that offers thoughtful and high-quality activewear, which will encourage customers to achieve their fitness goals while keeping their comfort and style in check.”

Nykaa’s Global Store’s curation today spans 30,000+ options and over 400 brands across apparel, footwear, and accessories. Alo will feature alongside noted brands such as NA-KD, Revolve, Cider, LC Waikiki, Little Mistress, Pomelo, Oxxo, Never Fully Dressed, Little Mistress, Koton, Lipsy Trendyol, Twist by Ipekyol, Lovers and Friends, Free People and more!

Alo began in Los Angeles in 2007 because the founders wanted to spread good by bringing yoga to the world: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.

Every Alo collection starts with fashion, so Alo looks as great as it performs in the studio. Celebrities are photographed wearing Alo all the time for a reason: because it’s their daily go-to. We are always trend forward so Alo wears great everywhere.