Honda Car’s Amaze’ing decade

Japanese carmaker Honda Cars India is commemorating the 10^th anniversary of its popular family sedan, Honda Amaze. The car, first introduced in India in April 2013, has since become Honda’s best-selling model and holds a strong market position in its segment and the industry. The Amaze sold 5.3 lakh units since its launch and is currently accounting for 53 % of HCIL’s India business.

Mr. Takuya Tsumura, President & CEO, Honda Cars India Limited said, “Today marks a milestone in our India journey, as Honda Amaze completes a decade-long presence in this market with over 5.3 lakh customers. It is a strategic premium entry model in our portfolio offering ‘One Class Above Sedan Experience’ to our customers with its strong brand appeal, bold styling, excellent performance, durability, build quality, safety and comfortable experience. We’re glad the Amaze is significantly contributing to our India business and has become the best-selling model in our line-up. The Amaze receives 40 percent of first-time buyers and has shown growing preference for the advanced CVT automatic variants which accounts for almost 35% of the current model sales”.

The Honda Amaze is manufactured exclusively in India at Honda’s Tapukara plant in Rajasthan, catering to both domestic and export business. The Made in India Honda Amaze is exported to South Africa and SAARC countries.

With a strong retail network of 325 facilities in 236 cities across India, Amaze has developed a strong popularity and presence in Tier 2 and 3 markets, accounting for 60% of model sales in these regions. As on 1 April 2023, Honda discontinued two of its slowest selling models, Jazz and WRV and has decided to focus on its premium sedan “City” and the upcoming midsize SUV, alongside the “Amaze“.