Wrogn, promoted by ace cricketer Virat Kohli has launched official merchandise for two of the IPL teams. T-shirts, caps and team jerseys are available on the official website of Wrogn.
Wrogn is the official merchandise and lifestyle partner for Sunrisers Hyderabad and Delhi Capitals, the home team of Virat Kohli. While the Delhi official replica jersey is priced at Rs. 1,499, t-shirts, joggers and caps of both teams are being offered at a 45% discount on the website.
Sports merchandise retail is still in its infancy in India, despite the populatiy of several sports in India led by cricket, which is considered among the religions people follow. IPL, with its illustrious decade of success has been able to somewhat build the opportunity for official sporting goods but due to lack of year-long interest by fans as well as teams being unable to capture their interest, the opportunity wades off after the season is over.
Worldwide, the licensed sports merchandise market size is estimated to be at USD 33 Bn in 2022. However, in India, there has not been much enthusiasm for this category, though every IPL season, a number of innovative marketing strategies are used by the teams.