Anita Dongre, the chik designer wear brand from India which is eponymous with style and fashion has opened its newest store in the Middle East, according to a top company executive.
Yash Dongra said in a Linkedin post, “We have always had a dream of making House of Anita Dongre a global fashion house with the aim of propelling Indian fashion & craft onto the global stage. Our dream first took flight with the launch of our New York City flagship store back in 2018, we were the first major Indian fashion house to have a presence in a global fashion capital such as New York. It was a truly proud moment for us along with many Indian Americans who finally had an Indian brand with an address in the trendy Soho neighbourhood of New York.”
He continued, “On that note I’m happy to announce the opening of our second international location and first store in UAE at the regions leading shopping destination Dubai Mall. This again makes us one of the first Indian designer brands with a presence here and takes us a step closer in achieving our dream of taking Indian fashion global.”
Founded in 1995 by ase designer Anita Dongre along with Meena Sehra and Mukesh Sawlani, House of Anita Dongre operates three brands, AND, Global Desi and Anita Dongre. AND is contemporarywestern-wear for women while Global Desi is a young, free-spirited, vibrant line of boho-chic ensembles. Anita Dongre label offers breathtaking, curated looks in bridal, couture, pret, menswear and handcrafted jadau jewellery. There are over 286 Exclusive Brand Outlets (EBOs) in India and two abroadand at 789 multi-brand outlets (MBOs) in 114 cities.
Anita Dongre label was a part of the exhibit at the launch of the recently inmaugurated “Nita Mukesh Ambani Cultural Centre” at Mumbai, where it showcased its signature pichwai Lehenga handpainted by master artisans from Rajasthan.