Ethnicwear multbrand store chain JadeBlue has opened its newest store in the brands’ hometown, Ahmedabad on 30 Mar. ‘23. This is the first exclusive EBO of Jadeblue according to a senior company official. JadeBlue has 27 men’s clothing stores with over 1 million customers.
Vrudang Parikh, GM – Finance, Jadeblue shared on his Linkedin post, “On the Auspicious day of Ram Navami, it is our pleasure to inform you that we are inaugrating 29th Jadeblue store at the Palladium Mall, Ahmedabad, Gujarat.”
The family run business was launched with a store by the name D’peak in 1986. The founders had a private label back then: “d’peak point” literally meaning The Peak Point. A 2800 sq. ft. retail outlet exclusively for fabrics and ready to wear formal shirts and trousers was launched as JadeBlue in 1995.
The multi-brand department store was started by Jitendra Chauhan, currently the Chairman, with its first store in Ahmedabad. He is ably supported by Bipin Chauhan, Managing Director, Shambhav Chauhan and Siddhesh Chauhan as Executive Directors. Khushali Chauhan runs the e-Commerce vertical of the company.