Mufti Jeans has launched its Spring Summer collection. This season Mufti has made a case for relaxed, casual style that has come to define the male wardrobe.
The new line of digital and finely printed shirts, t-shirts & polos, range from paisleys and florals for summer eveninge to the abstract & geometric prints that are perfect for a brunch that transports to the Amalfi coast. For the day, there is the neutral ecru, sage, and beige bases against powdery & dusky tones of pinks, blues and aquas, giving a no-filter-vintage-photograph perfect for Instagram.
Print artworks from quirky geometrics to florals that intersperse birds from Mumbai’s skyscapes, are wholly developed by the team of artists & designers at Mufti, ensuring that they are exclusive to customers. Evenings are lit up by the hues of jewel tones from emerald to rubies on fields of white and navy, to feel unsummered in the evenings.
Super-light cotton twills, smooth and silken-to-the-touch cotton modals, vintage slub cottons & linen blends- every one of our fabrics is engineered to the right weight to breathe in the summer air. The special line of stretch shirts are light weight and super smooth in a fine twill, while the new Nylon Spandex knit shirts allow the comfort of active-sportswear while being supremely urban and ready to take on any day.
The hallmark of Mufti’s solid shirts is the wide variety of colours in some of the most finely engineered fabrics for men.
The Flyweight jean, is the most comfortable, lightweight, knitted addition to Mufti’s premium Denim DeLuxe line. Offered in super slim and ankle length fits, these work very well in the Indian weather, and are quick to dry while using a lot less water & energy to wash. The stretch cargo pants & fatigues are the perfect antidote for the now almost formal chino.
Founded in 1998 by Kamal Khushlani in Mumbai, the company operates over 120 stores and the products are available at 1,400+ touchpoints including large department stores like Shoppers Stop, Lifestyle, Centro, etc. as well as multi-brand outlets such as Jadeblue, Kapsons, etc. The company has a turnover of over Rs. 500 Cr pa.