Pret A Manger will open a 2,657 sq ft cafe at Maker Maxity in Mumbai on Friday 21 April 2023. The new store is a recreation of Pret’s iconic London shops with a large dining area. Reliance Brands Ltd. had signed an exclusive arrangement in 2022 with Pret to take forward this association, with one of the oldest freshly made food and organic coffee chains in the world.
The new store will offer customers a wide range of delicious and freshly made sandwiches, baguettes, salads, soups, as well as a variety of organic coffee, tea, shakes and smoothies. Popular options like Pret Pickle, Posh Cheddar Granary Sandwich, Avocado and Toms- Stone Baked Baguettes, Smoked Salmon Protein Box Salad and a selection of freshly baked items including Pret’s best selling Croissants and cookies constitute the food menu and will bring to India, Pret’s classics without any additives to products. All freshly made food items will be prepared at Pret’s in-house onsite kitchen and never held over the next day, according to a press release by the company.
Darshan Mehta, MD, Reliance Brands Ltd. said, “We are thrilled to be opening the first Pret A Manger store in India. Freshness of ingredients, authenticity of recipes, and a curioisity of processes defines the new Indian consumer. Our partnership with Pret A Manger, aims to tap in to this curiosity with an offering that we can proudly say – ensures traceability of coffee beans as much as a zero additive approach to food. With a commitment to provide clean and sustainable offerings, customers in India can now enjoy the same exceptional food that has made Pret A Manger a beloved and successful chain around the world”.
Pano Christou, CEO Pret A Manger said, “We have been working closely with RBL team to create an offer for Indian consumers that reflects the Pret brand, while also adapting to local preferences and food habits. People will recognise some of our freshly prepared lunch-time classics, our delicious croissants and 100% organic Arabica coffee. Coming to India has been a goal of ours for a long time and the opening of our first shop in Mumbai is a landmark moment in our international expansion plans. We are confident that with the support of RBL, the Pret brand will be a hit with consumers in India, and a welcome addition to the country’s growing food-to-go market”.
Pret A Manger opened in London in 1986 and has a presence in over a dozen countries worldwide including Europe, Singapore & Hong Kong. RBL is a subsidiary of Reliance Retail and has a large portfolio of brand partnerships such as Armani Exchange, Bally, Burberry, Hamleys, Hugo Boss, Michael Kors, Mothercare, Satya Paul, Steve Madden, Superdry, to name a few. Started in 2007, the company operates over 2,126 doors in India with 868 Exclusive Brand Outlets (EBOs) and 1,258 shop-in shops.