Masqa, a premium D2C brand introduces its first product portfolio with a wide range of couverture chocolate products in the form of bars, barks, and pebbles with innovative flavours and fine culinary craftsmanship, all available in decadent and indulgent flavours. Masqa’s range of chocolate products are hand-crafted by the finest culinary artists, and every product promises a superlative experience coupled with the passion for everything celebratory.
Founded in December 2022, Masqa’s range of chocolate products includes some of the classic flavours in milk chocolate bars like Classic Smooth, Chewy Crunch and dark chocolate bars like Dark Divine and Nutty Delight. It also offers a spin on these classic chocolates with innovative flavours like the pink Himalayan salt, chilli and rose.
Anuja Joshi, Co-Founder, Masqa said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.”
“The idea behind launching Masqa was to cater to an audience that appreciates richness, flavours, and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavours of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming the chocolate consumption into an ethereal experience” she added.
Masqa’s current category of chocolates includes some of the classic flavours in chocolate bars like Dark Divine, Chewy Crunch, Nutty Delight and Classic Smooth among others whilst experimental flavours such as Pink Kiss (using pink Himalayan salt) and Fiery Smooth (with chillies). The ‘Chocolate Barks’ category extends the palette experience with flavours like Blonde Rose, Spiced Toffee Caramel and Buttery Shortbread, and their ‘Pebbles’ assortment is a clever spin on nostalgia with a variety of nutty and berry bites.
The newly introduced Masqa range will be available across top 25 cities through Masqa’s official website.