Giordano to Host Global Franchise and Licensing Conference

Giordano has announced that it will be hosting the brand’s inaugural Global Franchise and Licensing Conference in Dubai on 8 and 9 May 2023. Franchise and licensing partners, new and old will congregate in Dubai for this global in-house event.

Mark Loynd, Executive Director and Head of Overseas Market Development at Giordano International Limited, said: “At our recent final results press and analysts briefings and in the preceding Q3 operations update, our Chairman and Chief Executive, Dr Peter Lau, highlighted the importance of a diversified geographical strategy and the strength of Giordano’s unique bonding with our overseas franchise partners. As we continue to gain traction in developing new Giordano markets, especially Africa and India, and emerge from the shadows of the pandemic, we decided that now would be opportune to bring together both our longstanding and prospective franchising and licensing partners to learn from each other, strategize and discuss the opportunities that lie ahead”. He further commented, “Indeed, these are humble first steps, but I am pleased to have already received enquiries from interested parties from all corners of the world”.

Ishwar Chugani, CEO and Managing Director of Giordano Middle East, further added: “The inaugural Dubai Fashion Week commenced just last week, honouring Dubai’s growing influence as a global fashion capital. Giordano has been servings its customers in the region for almost three decades, and we are proud of our stores across the UAE, hence it makes perfect sense to host the Group’s very first Global Franchise and Licensing Conference here in Dubai”.

The 2-day event will feature store visits, product sampling, in-shop catwalks showcasing Giordano’s upcoming collections, seminars delivered by both Giordano’s senior management team and select franchisees, as well as the unveiling of details of the Group’s franchising and licensing opportunities around the world.

Although Giordano’s Global Franchise and Licensing Conference 2023 is an internal, invitational event, exclusive spaces are available for interested parties from around the world.