Panasonic has announced the launch of its new range of Google TVs following the successful launch of OLEDs. The company plans to introduce 23 new models by the Google TV platform.The latest range featuring 4K HDR and Smart capabilities are designed to provide an immersive and unparalleled viewing experience to consumers. The new range will be available in different display size options such as 32’, 43’, 55’, 65’, and 75’ inches. The Tvs are priced from Rs. 19,990 onwards all the upto Rs. 3,19,990.
These will be available at Panasonic stores, dealer networks and key e-commerce platforms.
Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, Panasonic Life Solutions India, said, “As a leading consumer technology company, we are excited to introduce our new range of Google TVs to the Indian market. Our TVs are designed to deliver exceptional picture quality and immersive sound, providing customers with an unparalleled viewing experience. The addition of Google TV to our robust TV portfolio reinforces our commitment to providing the latest technology, and innovationto the customers.”
Panasonic’s Google TV series is designed to provide customers with the ultimate entertainment experience by enhancing the four key elements of television – Display, Sound, Connectivity, and Design.
Panasonic Google TVs with 4K HDR models come equipped with a cutting-edge 4K Colour Engine, meticulously engineered to optimize the dark and bright areas of the display, producing a breathtaking realistic scene. This technology also features high-resolution upscaling for HD/FHD content, resulting in stunning picture details that truly stand out.
The innovative Accuview Display gives a perfect, real picture from any part of the room, and the Hexa Chrome Drive delivers rich, true-to-life color.
Panasonic’s line of Google TVs boasts Dolby ATMOS capability, providing users with an unparalleled audio experience. The incorporation of Dolby ATMOS technology enables the television to deliver remarkable clarity, richness, and depth of sound, which creates a 3D sound field that envelopes the viewer in the atmosphere.
Panasonic has integrated state-of-the-art built-in home theatre speakers into its TVs, providing viewers with an immersive cinematic experience in the comfort of their own homes.
Panasonic’s Bluetooth Audio Link function allows for seamless wireless audio connectivity to external speakers through Bluetooth® technology, ensuring powerful sound. This feature is ideal for those who enjoy listening to music at high volume while simultaneously experiencing high picture quality.
Fujimori san added, “With an intuitive interface, preference prompts, one can control their TV and search for content using voice commands with Google Assistant. The platform also allows users to customize their home screen with their favourite OTT apps and channels and make their own watchlist, enabling them to add shows and movies from their TV, mobile app or Google Web by simply clicking the watchlist icon. Moreover, the platform offers an easy-to-browse streaming experience across all apps, displaying everything the user stream on one screen. In addition, the TVs come with built-in Chromecast, allowing users to cast content from their phone or tablet directly to their TV.”
Additionally, users can effortlessly stream music content from their smartphones or tablet devices and play it through the TV speakers. This allows for high-volume music playback, even in rooms that lack a dedicated audio system.
The latest TV models offer a range of advanced features that enhance the viewing experience like never before. With built-in Google Assistant and compatibility with Amazon’s Alexa, viewers can easily control their TV with voice commands, making it more convenient than ever to discover content.
Additionally, the integration of various OTT applications(Netflix, Prime Video, Disney+ Hotstar, Apple TV, SonyLIV, etc.) and IoT device connectivity allow for seamless access to a vast array of content options. With the low latency technology incorporated into Game Mode, gamers can experience minimal delay and a more responsive gameplay experience.
Connectivity is further ensured by Panasonic’s IoT-enabled platform – MirAIe. With MirAIe, the television becomes a hub for all smart devices, providing a digital interface that wirelessly connects all their appliances to the TV. This feature allows for greater control and management of household appliances and provides a more integrated and streamlined user experience.
Founded in Japan in 1918, the Panasonic Group reported consolidated net sales of 7,388.8 billion yen (USD 54 Bn) for the year ended March 31, 2022.
The estimated market size of smart TVs in India was Rs. 80,000 Cr (USD 9.8 Bn) in 2022 and is expected to reach Rs. 92,000 Cr (11.7 Bn) in 2023. Of the 200 mn househoulds in India which have a television set, only 11% have smart television sets, which are powered by the internet. Xiaomi is the market leader with a 14.3% market share followed by Samsung & LG. The Rs. 10,000-20,000 price band captured over 40% share in the overall TV market in 2022.
The biggest advantage for the viewers of smart tv sets is direct and instant connect to OTT apps such as YouTube, Amazon Prime, Disney+ Hotstar, ZEE5, Netflix and a host of other such apps. The OTT market in India is currently in its nascency which is estimated at Rs. 26,000 Cr (USD 3.7 Bn). Currently, Indians buy 20 mn units of Tv every year.
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