ITC Foods has launched its first millet cookies as part of Sunfeast Farmlite. The move is in line with the core purpose of the company’s ‘Help India Eat Better’ campaign. Earlier this year, ITC had launched a dedicated initiative ‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses development of a ‘good-for-you’ product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets.
Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Foods Division said, “At ITC, we are committed to provide our consumers withnutritious and sustainable food choices. With Mission Millet,we have embarked on a journey to build a culture of millet consumption through an exciting range of ‘good for you’ product portfolio. The new millet cookies are an integral step towards that mission. With the goodness of millets and the unique flavours at the centre stage, we are sure that our consumers will enjoy this new range of biscuits. We believe that these millet cookies will not only satisfy the taste buds of our consumers but also have nutrients like protein and iron.”
ITC Foods already offers a range of millet-based products such as Aashirvaad multi-millet mix, Aashirvaad ragi flour, Aashirvaad gluten-free flour, etc. Going forward, ITC is looking to expand its millet-based product portfolio with a slew of tasty and nutritious offerings across many segments.
Millets are now seen by experts as foods of the future. They are not only climate smart crops but a large body of scientific research recognises millet as superfoods. Both variants of Sunfeast Farmlite Super Millets Cookiescome in packs of 75g, and are priced at Rs. 50 per pack. They are available in retail stores across Mumbai, Pune, Ahmedabad, Delhi + NCR, Kolkata, Chennai, Coimbatore, Hyderabad, Bangalore Kerala and ITC’s online store.
