Proudly presenting the store of one of the most iconic brand “Polo Ralph Lauren” that got launched yesterday at Palladium,Mumbai.
Ralph Lauren Corporation is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances, and hospitality.
For over 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets.
The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.
In India, the brand is a part of “The Collective”, a boutique offering from the house of Aditya Birla Retail. A super-premium concept, the format houses over 100 top international brands under one roof as well as a formidable online presence. The brand has exclusive stores at DLF Emporio and Chanakyapuri in Delhi.
The size of the Indian fashion market is estimated to be Rs. 480,000 Cr (USD 60 Bn) and includes apparel and accessories for men, women and children. “Fashion market” constitutes products which are sold through semi- and organised retail stores including Multi-Brand Outlets (MBOs) and Exclusive Brand Outlets (EBOs).
