Electronics brand Noise has launched its newest smartwatch- Ultra 3.
“When you say #Ultra, you think of something extreme. Something that denotes #power in its highest form. But it is more than that. Ultra is a belief that helps you transform from within and inspires you to do your best,” said Utsav Malhotra, COO – Noise.
“With this thought in mind, Noise launched its flagship #smartwatch – ColorFit Ultra 3, which is all about finding that #inspiration that’s within your reach and ready to take you places. The powerful story backed up the product proposition, and the campaign received praise from all the #Noisemakers. Needless to say, it was sold out within minutes of its launch”, he added.
Some stellar Noisemakers such as Virat Kohli , Taapsee Pannu, Jim Sarbh and Shobhita came together for this campaign.
Noise was founded by brothers Amit and Gaurav Khatri in 2014. Initially, the company started out selling smartphone cases but eventually moved to smart wearables and wireless devices such as headphones, earbuds, etc. The company has not raised any external investments till date. The company reported annual revenues of Rs. 800 Cr (USD 95 mn) for FY 21-22 from Rs. 350 Cr in FY 20-21.
The wearables market in India is estimated to be 100 mn units in 2022, of which 31% are said to me smartwatches. boAT, Mivi, Fitbit, Garmin, Samsung, Mi, One Plus and Apple are among the favourites in this space. Revenue from smartwatches in India is expected to reach USD 93 mn in 2023.