Titan Company Limited has launched Cerruti 1881, the contemporary Parisian Fashion Luxury brand exclusively in India. Since the inception of the brand’s luxurious ready-to-wear line in 1967, Cerruti 1881 has been synonymous with high-quality, innovation, creativity, and freedom of expression, styling many celebrities and fashionistas, and offering refined yet intimate elegance for both men and women.
The launch of the brand took place at the Embassy of France in New Delhi and was attended by the Ambassador of France to India, H.E. Mr. Emmanuel Lenain, Eric Fajole, Head of Business France – South Asia, Mr Laurent Grosgogeat, Chief Executive Officer, Cerruti 1881, Ms Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, Titan Company Limited, and other eminent guests.
H.E. Mr Emmanuel Lenain, Ambassador of France to India, said, “I am glad to see Cerruti 1881, an iconic Parisian fashion label with Italian roots, joining hands with Titan Company Limited to launch its watch brand in India. The watches are a beautiful combination of French design and technology. We look forward to having their presence here in India.”
Laurent Grosgogeat, Chief Executive Officer of Cerruti1881, said, “We feel honoured to introduce CERRUTI 1881’s Indian journey together with Titan Company Limited, via our latest watch collection. Introducing our Parisian, heritage brand into the country of endless diversity through the watches collection augurs well for the beginning of a long and fruitful relationship with the Tata Group and the strongest premium watch retail partner in the country, Titan. Our two conglomerateshave a similar long history of success thanks to their respective visionary founders, Jamshedji Tata in the 1850’ and Antonio Cerruti, our brand founder’s grandfather, in 1881.”
Suparna Mitra, Chief Executive Officer, Watches and Wearables Division at Titan Company Limited, said, “It is an honour to have Cerruti 1881 on board with us. With the strong growth in the Indian market for Premium Fashion and luxury watches, and with the strength of Titan Company retailing and marketing prowess, we are looking forward to making this brand a huge success. Cerruti 1881 is a fine example of bridging theParisian fashion sensibilities and technical innovation, and I believe that Cerruti 1881 watches will be a great fit in thisIndian landscape.”
Today, Cerruti 1881 designs and retails apparel, watches, jewellery, perfumes, and accessories, offering its customers personal luxury and lifestyle.
Cerruti 1881 watches have been conceived and designed in Paris, to bring to the timepieces high-fashion, dress-sport designs, bejeweled, contemporary workwear as well as classic styles for both women and men.
The diversity of design is supplemented with premium quality materials such as 316L surgical stainless steel, sapphire coated glass, Japanese watch movements, Swarovski crystals, and top-end finishing, and PVD coatingmake.
The Cerruti 1881 watches will be available in many cities across India at an attractive price point starting between INR 20,000 to INR 45,000.
The watches will be available at Helios, select Titan World retail stores, leading department stores such as Shoppers Stop and Lifestyle, specialized watch retailers like Zimsons, Kamal, and other prestigious watch boutiques as well as premium online platforms such as Tata CLiQ Lux, Ajio Luxe and many more.
