Katrina Kaif’s Kay Beauty launches new shades

Kay Beauty, the illustrious beauty brand established by Nykaa and Katrina Kaif has unveiled three new products – 4 shades of 24 Hour Colored Matte Kajals, a Brow Tattoo Liner, and a Microblading Brow Pen. Kay Beauty is available across Nykaa stores and select beauty retail stores pan-India alongside Nykaa’s website and App.

The brand has introduced the new range to help the consumers achieve eye looks that reflect who they are, thus creating their unique Eyedentitie. Each product is designed with the sole purpose of helping users achieve an eye-conic look with minimal effort, be it fierce, soft, or uber glam.

True to the brand’s proposition of #MakeupThatKares, products are enriched with skincare benefits, while being extremely long-lasting, providing the final touch of perfection and uniqueness that you seek.

Katrina Kaif, Co-Founder, Kay Beauty sais, “Eyes are the window to your soul, so why not dress them up with in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own #Eyedentitie. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer.”

Vishal Gupta, Executive Vice President, Nykaa Brands, sais, “Kay Beauty has embarked on a journey of remarkable growth in recent years, and we are absolutely thrilled to continue advancing both the brand and our portfolio to perfectly cater to the ever-evolving needs of our beloved consumers. We firmly believe that eye makeup is an essential in one’s vanity, and our 3 products will serve as the ultimate finishing touch, leaving you with an eye look that is uniquely yours.”

India’s beauty and personal care market is estimated to be USD 26 Bn in 2023 according to Statista. The cosmetics market is said to be around USD 6 Bn while the skin care market is said to be USD 8 Bn.