20 years back, parents would advise their kids to exercise a lot, so they would look and shine like their favourite matinee idols. Today, not only do they get inspired by the exercise regimen of their favourite stars, consumers also prefer to follow the healthy food habits of celebrities. To keep this flock inspired, Hrithik Roshan’s HRX & EatFit have collaborated together to open their first ever offline outlet.
Ankit Nagori, Founder of Curefoods said “At EatFit we strongly believe that making healthier choices should be an integral part of everyone’s lifestyle. Our partnership with HRX has always been centred around this shared vision. The offline stores will showcase the unique USP of EatFit and HRX first-hand to the customers, bringing a focus to nutritional meals that are specially crafted to seek a healthy lifestyle. I believe that this move will bring awareness among the minds of people towards consuming a nutritional diet, and see success in our partnership with HRX.”
This significant milestone represents growth and success in the partnership, after the brands’ collaboration that commenced in July 2022. The current expansion to the offline stores of ‘HRX by EatFit’ marks a new milestone in the partnership, allowing customers to experience the brands’ offerings first-hand.
Hrithik Roshan, Founder of HRX said, “I am thrilled to witness the expansion of our partnership with EatFit through the launch of our offline stores. HRX aims at providing holistic solutions to live a healthier lifestyle and eating right is crucial to our vision. The values that both EatFit and HRX as brands hold are deeply interconnected and we pride ourselves on this synergy. I hope that the HRX by Eatfit offline stores will enable individuals to access nutritional meals on the go.”
Located at the prestigious Embassy Golf Links (EGL), Bangalore, the outlet will cater to thousands of employees who work in the corporate park. EGL is home to several top global and Indian companies such as Dell, Yahoo, SwissRe, Dell, IBM, Ola, Microsoft and PWC among others. The new outlet is located within the Pyramid Food court.
Since the inception of the EatFit and HRX partnership in July 2022, HRX by Eat.fit has witnessed a remarkable growth. With a doubling revenue every quarter and an annualized revenue of INR 25 crores, the brands are building on to launch 10 offline stores, with a strong vision of reaching 150 stores by 2025.
These stores will primarily target major metro cities, gradually expanding to Tier 1 cities to cater to a wider audience. The offline stores will be launched in locations such as food courts, fitness studios and malls ensuring accessibility, visibility, and enabling customers to engage with the brands.