SoleSearch, India’s leading street culture brand, unveiled its highly anticipated Mumbai store recently. Located in the vibrant neighbourhood of Khar at Raasta, the store is a sensory wonderland spanning approximately 500 square feet. This avant-garde space transcends the traditional boundaries of fashion retail, immersing visitors in an experience that celebrates individuality, self-expression, and the spirit of street culture.
The remarkable sneaker wall stole the spotlight, showcasing an exclusive selection of the most coveted brands in the industry.
Air Jordan, Yeezy, Crocs, and exclusive collaborations with renowned fashion houses adorned the wall, serving as a testament to SoleSearch’s unwavering commitment to curating exceptional streetwear products.
Venturing beyond footwear, visitors found themselves immersed in a tunnel experience that captivated the senses and transported them into the heart of street culture. Iconic international brands like ASSC, Drew House, and Fear of God Essentials, alongside a carefully curated selection of homegrown Indian streetwear labels were on offer to customers. The diversity and creativity showcased in the store reflected the vibrant tapestry of street culture in Mumbai.
Param Minhas, CEO and Co-founder of SoleSearch said, “The opening of the SoleSearch Mumbai store marks an important milestone for us as we strive to revolutionize the street culture scene in India. Our vision has always been to provide a platform that offers authentic, verified, and highly coveted streetwear products to fashion enthusiasts across the country. The response we received at the launch event has been overwhelming, and it fuels our passion to continue curating the best streetwear collections and creating immersive experiences for our customers. We are committed to pushing boundaries, fostering a vibrant street culture community, and elevating the fashion landscape in India.”
Prabal Baghla, Co-founder of SoleSearch said, “Opening the SoleSearch Mumbai store has been an incredible milestone for us. We aimed to create an immersive space where street culture enthusiasts can come together, explore curated collections, and connect with like-minded individuals. The overwhelming response we received at the launch event has reaffirmed our belief in the power of streetwear to inspire and unite. We are excited to embark on this journey and continue shaping the street culture landscape in India.”
The grand opening event was a true celebration of street culture, with exclusive offers, surprise giveaways, and engaging activities that brought the store to life. Guests mingled, exchanged ideas, and revelled in the electric atmosphere, forging new connections and solidifying their place in Mumbai’s thriving streetwear community.
SoleSearch is India’s leading street culture brand, specializing in the resale of hyped and limited edition street culture products, as well as the retailing of homegrown and international brands. With a commitment to offering the best and most coveted streetwear products, SoleSearch aims to create vibrant hubs where like-minded individuals can connect, share their passion, and celebrate the culture that unites them.
