Shoppers Stop announced that it has opened a new “Bobbi Brown” cosmetics store. the 200 sq ft store is located at Palladium, Ahmedabad. The luxury retail arena Palladium, managed by The Phoenix Mills Ltd., is among the most frequented by ardent shoppers in Gujarat, especially in the twin cities of Gandhi Nagar and Ahmedabad separated by river Sabarmati.
Bobbi Brown launched a cosmetics line in 1991, which was acquired by Estee Lauder in 1995. Today, the brand is available across 50 countries including in India. Shoppers Stop, the department store chain, has an exclusive arrangement with the brand to operate the store in the country.
“I fell in love with Leonard Lauder, and I trusted him when he said, “I want you to do what you’re really good at, and I’ll do the things you’re not good at. I promise that you’ll have creative control.” And I’ve never had a problem…. There are hurdles—things you have to get over or around. When people give you their strong opinion, you just tell them, “It’s a really great idea. Thank you.” Then you go back and do what you think is right,” Bobbi Brown had told Harvard Business Review in an interview earlier.
“Bobbi Brown Cosmetics is an incredible testament to Bobbi Brown the woman,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies. “More than two decades ago, we met an extremely creative makeup artist with a revolutionary idea that changed the way women feel about beauty. That idea grew into a highly successful, global beauty brand. Bobbi will always be part of our Estée Lauder Companies family and we wish her the very best in the future.”
The beauty and personal care market in India is estimated to be Rs. 165,600 Cr (USD 27 Bn) in 2023. Globally, it is estimated to be USD 571 Bn this year of which the US market is about USD 42 Bn & China, USD 25 Bn. Given the growing young population, with low affluence but with high aspirations, the Indian market could become the biggest fashion and beauty markets in the world by 2032.
