It is not usual when consumers line-up outside a retail store to enter, especially before its inauguration. All the more, if it is a footwear brand. However, the genuine love of consumers reflects not just on the brand’s popularity but its product’s utility which has been tried and tested by its users over the years.
BIRKENSTOCK, the German footwear brand has inaugurated its 25th store in India. The massive store is located at Bengaluru’s iconic Brigade Road, a launch-pad high street market for several international and Indian brands over the past 3 decades.
The store, spanning over two floors is testimony to BIRKENSTOCK’s unique customer experience. The brand also launched its ongoing Spring Summer 23 collection, the “House of Arizona” offering the widest selection of its iconic Arizona sandal which celebrates its 60th anniversary this year.
The Birkenstock heritage showcase, the “Hourglass Exhibition”, featuring unique mementos from the brand’s remarkable 249 year long history is also on display for fans of the brand and enthusiasts to see.
BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose of foot health. The company’s shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience.
With 5,500+ employees worldwide, the traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.