Korean Pizza chain GOPIZZA has opened its newest outlet at Bangalore International Airport. The new outlet has come up at QUAD – the open area outside the Terminal 1. Quad was set-up in 2019 by BIAL, the airport operator, to attract visitors and outsiders to the airport to spend time, catch-up and meet friends and families, before and after travelling from the airport.
His Excellency Mr. Chang Jae-Bok, the Ambassador of the Republic of Korea to India and Mr D.K. (Dong-Kyu) Kim (Director General of KOTRA) visited the new outlet for the launch. The Korean range of Pizzas, Pasta, Starters, Sauces & most awaited /trending Ramyun noodles will be available for patron and customers at the outlet.
With the booming K-trends in the market, launch of the K-menu was an ideal kick-starter from the Airport.
GOPIZZA debuted in 2016 in Korea with a truck shop at Yeouido Night Goblin Market, Seoul. Instead of selling pizza by small, medium and large portions, the brand offered a differentiated meal by serving single-person servings. The traditional round pizzas were replaced by GOPIZZA with oval shaped portions. By 2017, the company was operating 30 outlets in Korea in tie-up with top department store chains.
The brand currently operates 30+ offline stores including two in Hyderabad and on national highways connecting Bangalore & Hyderabad cities. The pizza market in India is estimated to be Rs. 16,000 Cr (USD 2 Bn) pa. The market is dominated by market leader Dominos followed by Pizza Hut with 2,000 outlets between them.
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