AIMIL AYOUTHVEDA – a global skin care has entered the Nepal market. The company has onboarded Jassita Gurung, an acclaimed actress from hill country as its first ever brand ambassador.
Dr. Sanchit Sharma, Founder and Director of Ayouthveda, stated, “We are delighted to extend our branch internationally in Nepal and welcome Ms. Jassita as our brand ambassador in Nepal. Her grace, authenticity, and dedication to her craft align perfectly with Ayouthveda’s philosophy of embracing natural beauty and holistic wellness. We are confident that her association with the brand will resonate with our customers and further enhance Ayouthveda’s position as a trusted skincare brand in Nepal.”
Gurung, with her captivating on-screen presence and passion for promoting self-care and wellness, perfectly embodies Ayouthveda’s core values.
Jassita Gurung, said, “I am honoured to be associated with AIMIL Ayouthveda, a brand that celebrates the essence of Ayurveda and offers products that nourish and enhance natural beauty. Skincare is an integral part of my self-care, and I am thrilled to be a part of Ayouthveda’s journey to empower individuals to embrace their skin and feel confident in their own beauty.”
As part of this partnership, Ayouthveda and Gurung will engage in various promotional activities spanning print & digital campaigns, social media initiatives, and public appearances. The launch in Nepal is a start of a beautiful chapter in expansion and a stepping stone towards reaching a fresh generation of enthusiasts who appreciate the science of Ayurveda.
Ayouthveda has a strong pan-India presence and an international footprint. The brand with its effective skincare and diverse range of authentic ayurvedic products brings in ancient Ayurvedic techniques and modern technology, paired with the latest pharmaceutical innovations.
The brand has a diverse range of products which includes – Face Care, Hair Care, Bath & Body Care and Intimate Hygiene Care. The expert curation of Ayurveda and scientific innovations extends its key product ranges like Kunkumadi Range, Hemp Range and Moringa Range which naturally nourishes and revitalizes the skin.
Ayurvedic products market size in India is estimated to be 62,600 Cr. in 2023 and is expected to reach 182,400 Cr by 2028. Patanjali Ayurved is the market leader with over Rs. 42,000 Cr in annual revenues. Other leading players include Dabur and Himalaya with a select range of products. The rest of the market for Ayurveda products is mostly unorganised with the medicines as well as beauty products being produced and distributed by Ayurveda practitioners at a hyperlocal level.