In the lines of the United Nations’s declaration of 2023 as the International Year of Millets, there have been many innovations around millet varieties across the country by restaurants and foodies alike. But American pizza chain Dominos has taken the innovation to newer levels with its launch of Ragi-based pizzas.
Jubilant FoodWorks, which runs the Dominos franchise in India, has launched the innovative NEW RAGI SUPER CRUST Pizza in the state of Gujarat. The state is a prominent contributor to India’s agricultural industry, has made significant strides in producing and promoting millets.
The new Ragi Super Crust Pizza is a culinary fusion of Domino’s pizza expertise and the wholesome goodness of ragi (finger millet) promising an appetizing and nutritious experience for customers.
Prepared by Domino’s expert chefs, the pizza features superior quality millet ingredients like Finger Millets Flour, Whole Wheat Flour, and Plain Oats, combined with a multi-seed mix of Flax seed, Watermelon seed, Pumpkin seed, and Sunflower Seeds.
Honourable Chief Minister of Gujarat, Shri Bhupendrabhai Patel, praised Domino’s visionary initiative and shared, “I am pleased to be a part of this momentous occasion of Jubilant Foodworks Limited and Domino’s launching of Millet Pizza and the virtual inauguration of their upcoming Food Processing Park in Sanand. We applaud Jubilant FoodWorks Limited efforts to promote millets in Gujarat. This move showcases their understanding of Gujarat’s extensive millet consumption. With India ranking as the 5th largest millet exporter worldwide, Domino’s NEW RAGI SUPER CRUST Pizza propels millet consumption within the nation. This unique innovation not only exemplifies the brand’s originality but also aligns with the Honourable Prime Minister’s call to celebrate 2023 as the International Year of Millets.”
Shyam S Bhartia and Hari S Bhartia, Chairman and Co-Chairman of Jubilant FoodWorks Limited, expressed their excitement over the launch, “Gujarat’s vibrant millet production provides a wealth of ingredients for inventive cuisine. We are thrilled to unveil the Domino’s NEW RAGI SUPER CRUST Pizza in a state revered for its culinary richness. Our goal is to align with the Government of India’svision of making 2023 truly the year of Millets. We believe this innovative range will create memorable pizza-eating experiences for our customers.”
Jubilant Group launched Dominos Pizza in India in 1995. The company operates 1,816 Domino’s restaurants across 393 cities in India. In Sri Lanka and Bangladesh, the Company operates through its wholly-owned subsidiaries which currently has 48 and 17 restaurants respectively.
Jubilant FoodWorks also has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan. The Company currently operates 21 Dunkin’ restaurants across six Indian cities and 13 Popeyes restaurants in two cities.
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