Nutella, the hazelnut cocoa spread brand of Ferrero, celebrated the birthday of brand endorser, Ranveer Singh, on July 6th. To mark this special occasion, Nutella announced a limited-edition Nutella jar featuring Ranveer Singh’s image, which will be available as an online giveaway through engaging digital activities.
The highlight of this unique initiative is the interactive Augmented Reality (AR) experience that accompanies the limited-edition Nutella jar. Enclosed within the hamper box, the Nutella jar proudly displays a collectible label showcasing Ranveer Singh. But that’s not all – the box itself is an AR trigger designed to unveil an exclusive AR avatar of Ranveer Singh delivering a special birthday message.
To activate the immersive AR experience, fans simply need to scan the QR code provided on the box using Instagram’s AR lens. The lens will instantly bring Ranveer Singh’s avatar to life, creating an exciting and personalized interaction for fans.
To engage and reward fans for their enthusiasm, Nutella invites viewers to comment their favourite Ranveer Singh dialogue on the designated social media post. Each comment serves as an entry to win* a limited-edition Nutella x Ranveer Singh jar. The more comments fans share, the higher their chances of winning this iconic, collectible Nutella jar.
Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India, said, “We are thrilled to celebrate Ranveer Singh’s birthday with this special limited-edition Nutella jar. The combination of Ranveer’s dynamic personality and the magic of Augmented Reality creates an unforgettable experience for our fans. We invite everyone to participate, comment, and have the chance to add this exclusive Ranveer Singh Nutella jar to their collection.”
Ferrero International, the parent company of Nutella, along with brands such as Ferrero Rocher and Kinder Joy chcocolates reported a turnover of Rs. 14,750 Cr (GBP14 Bn) across the group for FY 2022, up 10.4% over 2021.