Domino’s Pizza staged an event in Gurgaon recently, with a fiery on-ground activation, that brought to life the sensations of spice in a thrilling spectacle. Focused on the new range of pizzas, the event provided a sensory feast of fiery displays, smoky ambiances, and the unparalleled excitement of spice.
Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which was captivated by smoky fumes of the billboard. The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolizing Domino’s mastery over spice and heat.
As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers’ doorsteps.
Sandeep Anand, EVP & Chief Marketing Officer, Domino’s Pizza India said, “The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Domino’s pizza. This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations.”
The event marked the thrilling launch of Domino’s newest offering – a spice-infused pizza range. Crafted with a tantalizing fusion of heat and flavour, the Red-Hot Pizza range includes four distinctive flavours: Blazing Onion & Paprika, Fiery Jalapeno & Paprika, Blazing Chicken & Paprika, and Fiery Sausage & Paprika.
The Spicy Range Pizza starts from Rs. 179/- onwards and is available at all Domino’s Pizza restaurants across India.
Incorporated in 1995, Jubilant Foodworks holds the exclusive master franchise rights from Domino’s Pizza Inc. to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal.
In India, it has a strong and extensive network of 1,816 Domino’s restaurants across 393 cities. In Sri Lanka and Bangladesh, the Company operates through its wholly-owned owned subsidiaries which currently has 48 and 17 restaurants respectively.
Jubilant FoodWorks also has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan. The Company currently operates 21 Dunkin’ restaurants across six Indian cities and 13 Popeyes restaurants in two cities.
In 2019, Jubilant FoodWorks launched its first owned-restaurant brand ‘Hong’s Kitchen’ in the Chinese cuisine segment which now has 13 restaurants across three cities.
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